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~subject:"Advertising effects"
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Advertising effects
Brand management
17,743
Markenführung
17,330
Markenartikel
9,292
Consumer behaviour
8,538
Konsumentenverhalten
8,500
Brand
8,253
Markenimage
7,575
Brand image
7,468
Relationship marketing
2,763
Beziehungsmarketing
2,760
Markenpolitik
2,232
Social Web
1,903
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1,900
Deutschland
1,695
Online-Marketing
1,679
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1,654
Marketingmanagement
1,575
Marketing management
1,561
Germany
1,405
Werbewirkung
1,275
Theorie
1,244
Theory
1,234
Marketing
1,111
Luxury goods
994
Luxusgüter
992
Werbung
960
USA
955
United States
926
Advertising
893
Handelsmarke
811
Einzelhandel
793
Retail trade
770
Store brand
761
Brand loyalty
730
Corporate reputation
721
Firmenimage
721
Customer satisfaction
696
Kundenzufriedenheit
686
Internationales Marketing
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Esch, Franz-Rudolf
16
Pelsmacker, Patrick de
15
Dens, Nathalie
13
Bauer, Hans H.
11
Gierl, Heribert
11
Huber, Frank
8
Brunner, Christian Boris
7
Klapper, Daniel
7
Romaniuk, Jenni
7
Septianto, Felix
7
Srivastava, R. K.
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Vashisht, Devika
6
Bellman, Steven
5
Draganska, Michaela
5
Hayes, Jameson L.
5
King, Stephen
5
Matthes, Jörg
5
Mäder, Ralf
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Gilal, Faheem Gul
4
Gilal, Naeem Gul
4
Gilal, Rukhsana Gul
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kennedy, Rachel
4
Ketelaar, Paul E.
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
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Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
33
Journal of promotion management : JPM
28
Psychology & marketing
27
The journal of brand management : an international journal
26
Journal of advertising research
25
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
19
Journal of retailing and consumer services
18
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of marketing
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
1,255
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1
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
7
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
8
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
9
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
10
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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