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Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss; Davis, Lenita; Weinberg, Bruce D. - In: Journal of consumer marketing 40 (2023) 7, pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
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Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...
Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
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Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas; El Moujahid, Othmane; Thaichon, Park - In: Journal of retailing and consumer services 36 (2017), pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
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Threat Appeals in Road Safety TV Advertisements and their Impact on Youth : An Experimental Study
Semary, Hebatalla EL; Khaja, Mai AL - 2020
Due to long-standing reliance upon negative, fear-based appeals in road safety advertising, this study attempts to … short and long run. To measure the effectiveness of the threat advertising message, a quasi-experiment was designed …. Students were asked to complete a questionnaire at varying time intervals.as the persuasive effects of an advertising message …
Persistent link: https://www.econbiz.de/10014098878