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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Beyond the last touch : attribution in online advertising
Berman, Ron - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
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Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
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Consumer response to point of purchase advertising for local brands
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
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Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco; Scarpi, Daniele; Moretti, Andrea - In: International journal of advertising : the review of … 39 (2020) 5, pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210
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The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors
Yim, Dobin - 2016
Using detailed social broadcasting data from an online charitable giving campaign on Twitter, we evaluate two competing models of economic incentives on online pro-social behavior. Specifically, we focus on the effectiveness of gratitude-embedded messages on online charitable giving behavior,...
Persistent link: https://www.econbiz.de/10013002925
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Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708