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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,058
Consumer behaviour
78,626
Electronic Commerce
22,923
E-commerce
20,558
Theorie
11,306
Theory
11,118
Online-Handel
11,017
Online retailing
10,958
Beziehungsmarketing
10,860
Relationship marketing
10,841
Emotion
10,410
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7,848
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7,845
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6,746
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6,743
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6,676
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6,649
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6,312
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6,267
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6,202
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6,196
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6,080
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6,002
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6,002
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5,964
Germany
5,857
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5,149
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5,145
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5,107
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4,976
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4,355
Markenartikel
4,349
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4,006
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3,886
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3,872
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Pelsmacker, Patrick de
27
Gierl, Heribert
26
Septianto, Felix
22
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Gröppel-Klein, Andrea
10
Naderer, Brigitte
10
Phau, Ian
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
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Meyer, Frederik
8
Poels, Karolien
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National Bureau of Economic Research
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2
Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
147
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising research
76
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising : official publication of the American Academy of Advertising
54
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing research : JMR
41
European journal of marketing : EJM
36
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
24
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Young consumers : insight and ideas for responsible marketers
19
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
3,736
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1
Move the mind of
fashion
consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
2
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
3
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
4
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
7
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
8
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog Andrew
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
9
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
10
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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