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~subject:"Advertising effects"
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Advertising effects
Spieltheorie
45,483
Game theory
43,138
Social Web
20,860
Social web
20,829
Theorie
15,001
Theory
14,485
Werbung
13,910
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,383
Consumer behaviour
11,016
Konsumentenverhalten
10,913
Werbewirkung
8,042
Experiment
7,054
Nash equilibrium
3,773
Nash-Gleichgewicht
3,734
Electronic Commerce
3,546
Brand management
3,511
Markenführung
3,492
E-commerce
3,354
USA
3,328
Soziales Netzwerk
3,174
United States
3,134
Viral marketing
3,015
Virales Marketing
3,012
Social network
2,970
game theory
2,945
Relationship marketing
2,917
Online-Handel
2,916
Beziehungsmarketing
2,914
Online retailing
2,911
Deutschland
2,780
Internet
2,628
Wettbewerb
2,318
Marketingmanagement
2,259
Germany
2,235
Marketing management
2,226
Markenimage
2,214
Brand image
2,198
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Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Kaiser, Harry M.
22
Terlutter, Ralf
22
Bellman, Steven
20
Pauwels, Koen
20
Stafford, Marla Royne
20
Dahlén, Micael
19
Huber, Frank
19
Rosengren, Sara
19
Yoon, Hye Jin
19
Chang, Chingching
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Kennedy, Rachel
14
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
19
Fachhochschule Reutlingen / European School of Business
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
235
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
191
Psychology & marketing
126
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
86
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
36
Marketing intelligence & planning
36
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
7,812
RePEc
3
Showing
1
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10
of
7,815
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date (newest first)
date (oldest first)
1
Understanding gamification
advertising
effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Product Placement
Advertising
in Online Games : Implications of Social Interactions
Shin, Woochoel
;
Zhao, Huazhong
;
Xie, Jinhong
-
2015
, it may be optimal to launch the campaign due to
advertising
revenue, but only when the social effect minimizes the …
Persistent link: https://www.econbiz.de/10014134323
Saved in:
3
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
6
Contextual
advertising
in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
7
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
8
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game
advertising
and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
9
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
Saved in:
10
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
Saved in:
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