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Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
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Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
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The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
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Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
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Judging product effectiveness from perceived spatial proximity
Chae, Boyoun; Li, Xiuping; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10009786434