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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387

Persistent link: https://www.econbiz.de/10011410183

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - 2016

Although merely repeating a product claim does not influence the objective validity of the claim, it often increases the subjective validity of the claim (the truth effect). Research notes that the truth effect plays an important role in health advertising. The present research investigates the...

Persistent link: https://www.econbiz.de/10014035423

Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages

Hernandez, José Mauro da Costa; Wright, Scott A.; … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10011313248

When transparency pays off : enticing sceptical consumers with two-sided advertising

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Persistent link: https://www.econbiz.de/10014248867

Reinvestigating the endorser by product matchup hypothesis in advertising

Wright, Scott A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 26-32

Persistent link: https://www.econbiz.de/10011453854

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Effects of advertising cues on brand extension evaluation : a global versus focused processing style account

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