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~subject:"Advertising effects"
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Advertising effects
Visualisierung
1,161
Visualization
1,132
Consumer behaviour
149
Konsumentenverhalten
149
visualization
142
Theorie
72
Theory
72
Wahrnehmung
70
Perception
68
Management-Informationssystem
67
Management information system
66
Wissensmanagement
62
Knowledge management
61
Bibliometrics
57
Bibliometrie
57
Social Web
50
Social web
49
Big Data
47
Data Mining
47
Prozessmanagement
47
Business process management
45
Data mining
44
USA
43
United States
43
Werbewirkung
43
Online-Marketing
41
Big data
40
Internet marketing
38
Kommunikation
37
Markenimage
37
Brand image
36
Knowledge transfer
36
Wissenstransfer
36
Cognition
34
Kognition
34
Organisatorischer Wandel
34
Organizational change
34
Experiment
33
Decision
30
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40
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English
42
German
1
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Huang, Yunhui
2
Jia, Yanli
2
Shen, Hao
2
Wyer, Robert S.
2
Abida, Fatma Choura
1
Ai, Yijie
1
Bao, Yeqing
1
Broderick, Amanda J.
1
Cao, Rong
1
Chiew, Tung Moi
1
Choi, Yung Kyun
1
Chtourou, Mohamed Saber
1
Cicchirillo, Vincent J.
1
Das, Enny
1
Djafarova, Elmira
1
Drumwright, Minette E.
1
Duan, Shen
1
Edwards, Steven M.
1
Feiereisen, Stephanie
1
Fennis, Bob Michaël
1
Filieri, Raffaele
1
Foreman, Jeffrey R.
1
Fortin, David R.
1
Fransen, Marieke L.
1
Gammoh, Bashar S.
1
Gan, Jianhong
1
Gkiouzepas, Lampros
1
Gower, John
1
Grace, Debra
1
Griffin, W. Glenn
1
Grigaliūnaitė, Viktorija
1
Groenen, Patrick J. F.
1
Grover, Aditi
1
Hoegg, Jo Andrea
1
Hogg, Margaret K.
1
Hsieh, Meng-Hua
1
Japutra, Arnold
1
Jayawardena, Nirma Sadamali
1
Jiménez, Fernando R.
1
Jin, Chang-hyun
1
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Journal of business research : JBR
3
Journal of promotion management : JPM
3
Psychology & marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Cracking the code : leveraging consumer psychology to drive profitability
1
ERIM report series research in management
1
Electronic commerce research
1
Eurasian business review
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of innovation & knowledge : JIK
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Retail branding
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
2
What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
Saved in:
3
Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
Saved in:
4
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
5
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
6
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
7
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
8
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
9
The impact of stereoscopic three-dimensional (3-D) advertising : the role of presence in enhancing advertising effectiveness
Yim, Mark Yi-cheon
;
Cicchirillo, Vincent J.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10009659315
Saved in:
10
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
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