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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
17
Advertising
13
Werbung
13
Consumer behaviour
10
Konsumentenverhalten
10
Taiwan
6
Cognition
5
Kognition
5
Psychology of advertising
4
Werbepsychologie
4
Brand
3
Emotion
3
Markenartikel
3
USA
3
United States
3
Advertising media
2
Analysis of variance
2
Asia
2
Asien
2
East Asia
2
International marketing
2
Internationales Marketing
2
Ostasien
2
Prospect Theory
2
Prospect theory
2
Varianzanalyse
2
Viral marketing
2
Virales Marketing
2
Werbeträger
2
Advertising message
1
Belief
1
Bespielte Medien
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Caucasus
1
Cause-Related Marketing
1
Cause-related marketing
1
Comparison
1
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17
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English
17
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Chang, Chingching
17
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Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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ECONIS (ZBW)
17
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1
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
2
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
3
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
4
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
5
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
6
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
7
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
8
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
9
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
10
Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
Saved in:
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