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Impact of Brand Recognition on Reinforcing the Destination's Image
Bašan, Lorena - 2013
applied.The research presented in this paper confirms the need for branding the destination in order to strengthen its image … tourism demand. It is assumed that a destination with a strong and recognized brand will have a better image on the tourism …: Development of recognizable destination brand will reinforce the image of the Kvarner destination.The primary objective of …
Persistent link: https://www.econbiz.de/10013079566
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What does it take to be a star? : the role of performance and the media for German soccer players
Lehmann, Erik (contributor);  … - 2007
We test existing superstar theories for the German soccer league. We use various measures for individual players’ performance and media presence to analyze whether performance and popularity can explain salaries and superstars in soccer. Moreover, we argue that quantile regression technique...
Persistent link: https://www.econbiz.de/10003780995
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Effective destination advertising : matching effect between advertising language and destination type
Byun, Jaemun; Jang, Soocheong; Zara, Andrea - In: Tourism management : research, policies, practice 50 (2015), pp. 31-40
Persistent link: https://www.econbiz.de/10011312674
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Typography in destination advertising : an exploratory study and research perspectives
Amar, Jennifer; Droulers, Olivier; Legohérel, Patrick - In: Tourism management : research, policies, practice 63 (2017), pp. 77-86
Persistent link: https://www.econbiz.de/10011746350
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Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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The role of media brands in media planning
Sommer, Christoph; Marty, Linda - In: Journal of media business studies 12 (2015) 3/4, pp. 185-203
Persistent link: https://www.econbiz.de/10011611051