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~subject:"Advertising effects"
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Advertising effects
Online-Marketing
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5,032
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5,023
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Wilbur, Kenneth C.
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Russo, Antonio
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Bellman, Steven
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Dwivedi, Yogesh Kumar
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Hudders, Liselot
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Reijmersdal, Eva A. van
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D'Annunzio, Anna
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Evans, Nathaniel J.
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Johnson, Garrett A.
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Penta, Antonio
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Sreejesh, S.
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Terlutter, Ralf
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Tucker, Catherine E.
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Zhu, Yi
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Chen, Huan
7
Chintagunta, Pradeep K.
7
Dens, Nathalie
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Huh, Jisu
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Katona, Zsolt
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Narayanan, Sridhar
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Pauwels, Koen
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Poels, Karolien
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Reiley, David H.
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Rutz, Oliver J.
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Simonov, Andrey
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Skiera, Bernd
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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ICORIA <12., 2013, Zagreb>
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Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Technische Universität Braunschweig
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International journal of advertising : the review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of advertising research
62
Journal of marketing communications
62
Journal of business research : JBR
57
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
45
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of promotion management : JPM
26
Journal of retailing and consumer services
26
Journal of marketing research : JMR
25
Health marketing quarterly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of marketing research
16
European journal of marketing : EJM
13
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of electronic commerce research : JECR
12
Journal of marketing
12
Electronic commerce research
11
Journal of current issues and research in advertising : JCIRA
11
Journal of internet commerce
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of retailing
10
Marketing intelligence & planning
10
Cogent business & management
9
Electronic commerce research and applications
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
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ECONIS (ZBW)
2,301
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1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
5
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
6
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
7
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
8
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
9
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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