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Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals

Alvarez, Cecilia M. O.; Uribe, Rodrigo; De-La-Torre, … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 975-993

Persistent link: https://www.econbiz.de/10011859177

Language and advertising effectiveness : code-switching in the Korean marketplace

Ahn, Jungsun; La Ferle, Carrie; Lee, Doohwang - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 477-495

Persistent link: https://www.econbiz.de/10011707426

Creating global brand names : the use of sound symbolism

Athaide, Gerard A.; Klink, Richard R. - In: Journal of global marketing 25 (2012) 4, pp. 202-212

Persistent link: https://www.econbiz.de/10009725933

"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal

Puntoni, Stefano (contributor) - 2006

Persistent link: https://www.econbiz.de/10003402313

How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness

Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36

Persistent link: https://www.econbiz.de/10011699759

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

Persistent link: https://www.econbiz.de/10012115811

Advertising in a foreign language or the consumers' native language?

Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10011917497

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711

Persistent link: https://www.econbiz.de/10011937377

Analyzing language and humor in online communication

Taiwo, Rotimi (ed.); Odebunmi, Akinola (ed.); … - 2016

ways that language, and humor in particular, are being conveyed and understood in these digital environments"--Provided by …

Persistent link: https://www.econbiz.de/10011728537

“Emotional” Versus “Emotioneel” : Advertising Language and Emotional Appraisal

Puntoni, S. - 2013

The article contributes to current understanding of language effects in advertising by uncovering a previously ignored … stimuli (e.g. ads) presented in their native language than in their second language …

Persistent link: https://www.econbiz.de/10014053397

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