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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993

Persistent link: https://www.econbiz.de/10000883452

Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements

Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145

Persistent link: https://www.econbiz.de/10003947451

The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents

Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529

Persistent link: https://www.econbiz.de/10011344175

The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents

Pezzuti, Todd; Pirouz, Dante M.; Pechmann, Cornelia - 2019

Research on discrepancies between the actual self and ideal self has examined self-discrepancies in knowledge, skills and stature but age-based self-discrepancies have only recently received attention and so we studied this phenomenon in young adolescents. In three studies we identified a...

Persistent link: https://www.econbiz.de/10014035488