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~subject:"Advertising effects"
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Advertising effects
Emotion
858
emotions
743
Emotions
738
Consumer behaviour
343
Konsumentenverhalten
340
Experiment
134
Customer satisfaction
95
Kundenzufriedenheit
92
Cognition
80
Kognition
72
Beziehungsmarketing
66
Relationship marketing
66
Personality psychology
64
Persönlichkeitspsychologie
64
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62
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experiment
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33
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English
35
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Antonetti, Paolo
2
Baines, Paul
2
Lee, Minkyo
2
Pedersen, Paul M.
2
Potter, Robert F.
2
Agrawal, Nidhi
1
Alamäki, Ari
1
Alvarado-Karste, Diego
1
Alvarez-Altamirano, Katerina
1
Andreu, Luisa
1
Benoit, Ilgım Dara
1
Bhatnagar, Namita
1
Can, Ali Selcuk
1
Chang, Yonghwan
1
Choi, Jungsil
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Danaher, Peter J.
1
Das, Gopal
1
Deb, Madhurima
1
Dianoux, Christian
1
Drossos, Dimitrios
1
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1
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1
Font, Xavier
1
Ford, John B.
1
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1
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1
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1
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1
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1
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1
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1
Japutra, Arnold
1
Kaplanidou, Kyriaki
1
Kapoor, Anuj
1
Kaski, Timo
1
Kauttonen, Janne
1
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1
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Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Canadian journal of agricultural economics : CJAE
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business review
1
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of vacation marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Stanford University Graduate School of Business Research Paper
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
35
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1
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
3
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
4
Hope across the seas : the role of
emotions
and risk propensity in medical tourism advertising
Kemp, Elyria
;
Williams, Kim H.
;
Porter, McDowell
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011547670
Saved in:
5
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity,
emotions
, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
6
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
7
Incorporating
emotions
into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
8
Overt and covert customer data collection in online personalized advertising : the role of user
emotions
Grigorios, Lamprinakos
;
Magrizos, Solon
;
Kostopoulos, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 308-320
Persistent link: https://www.econbiz.de/10013168057
Saved in:
9
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
10
Using facial electromyography to test the peak-end rule in tourism advertising
Li, Shanshi
;
Walters, Gabby
;
Packer, Jan
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10012794063
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