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~subject:"Advertising effects"
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ЭВОЛЮЦИЯ ВЛИЯНИЯ КРЕДИТНОГО ПР...
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Advertising effects
Consumer behaviour
80,304
Konsumentenverhalten
80,055
Marketing
31,433
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20,074
Decision
20,050
Theorie
17,910
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6,942
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5,767
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5,670
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5,654
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5,420
Experiment
5,359
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5,167
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5,103
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5,090
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4,937
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4,627
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4,539
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4,536
Einzelhandel
4,485
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4,133
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Gierl, Heribert
25
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23
Pelsmacker, Patrick de
22
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19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
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Naderer, Brigitte
10
Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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Bellman, Steven
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Choi, Yung Kyun
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Evans, Nathaniel J.
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Rosengren, Sara
9
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Bang Nguyen Viet
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8
Ghose, Anindya
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Ilicic, Jasmina
8
Jang, Soocheong
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Govi-Verlag (Pharmazeutischer Verlag) GmbH
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
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Marketing Science Institute
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NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Shaker Verlag
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1
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Journal of advertising research
61
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
SpringerLink / Bücher
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ECONIS (ZBW)
3,716
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1
Kundenanforderungen an Erlebniswelten : Bedeutung der Disneyization für künstliche Skiwelten
Lobin, Daniela
-
2007
Persistent link: https://www.econbiz.de/10013435816
Saved in:
2
Consumer behaviour : applications in
marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
3
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
5
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
6
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
7
Fee or free? : how much to add on for an add-on
Fruchter, Gila E.
;
Gerstner, Eitan
;
Dobson, Paul
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
Saved in:
8
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
9
Comparative advertising for goods versus
services
: effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
Saved in:
10
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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