Fee or free? : how much to add on for an add-on
Year of publication: |
2011
|
---|---|
Authors: | Fruchter, Gila E. ; Gerstner, Eitan ; Dobson, Paul |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 1, p. 65-78
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Dienstleistung | Services | Leistungsbündel | Bundling strategy | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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