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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Green message strategies and green brand image in a hotel context
Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
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Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
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The influences of verbal smell references in radio advertisements
Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299
Persistent link: https://www.econbiz.de/10009779908