Gender differences in responses to written touch references in hospitality print advertisements
Year of publication: |
2010
|
---|---|
Authors: | Magnini, Vincent P. ; Gaskins, John N. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 15.2010, 3, p. 331-343
|
Subject: | Gastgewerbe | Hospitality industry | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Emotion | Geschlecht | Gender | USA | United States |
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