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~subject:"Advertising effects"
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Consumers' emotional responses...
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Advertising effects
Konsumentenverhalten
79,048
Consumer behaviour
78,616
Emotion
10,406
Theorie
9,549
Theory
9,370
Beziehungsmarketing
9,140
Relationship marketing
9,128
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7,500
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4,078
Germany
4,020
Experiment
3,828
Werbewirkung
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Verbraucherverhalten
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Electronic Commerce
3,543
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3,431
Gastronomie
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Gierl, Heribert
26
Pelsmacker, Patrick de
26
Septianto, Felix
22
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Gröppel-Klein, Andrea
10
Hudders, Liselot
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Naderer, Brigitte
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Phau, Ian
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Rosengren, Sara
10
Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Jang, Soocheong
9
Reijmersdal, Eva A. van
9
Sahni, Navdeep S.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
8
Meyer, Frederik
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
72
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
63
Psychology & marketing
63
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
International journal of hospitality management
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
25
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
3,651
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1
The roles of
emotion
induced by types of restaurant attributes in advertisement on evaluation
Choi, Nak Hwan
;
Kim, Yen-soon
- In:
Nankai business review international
3
(
2012
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009665309
Saved in:
2
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
3
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
4
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
5
Promoting consumer well-being : examining
emotion
regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
6
Does destination advertisement affect travel motivation,
emotion
regulation, and visit intention formation?
Tan, Wee Kheng
;
Fan, Chia-Hua
- In:
Service business
17
(
2023
)
2
,
pp. 579-606
Persistent link: https://www.econbiz.de/10014333838
Saved in:
7
The influences of verbal smell references in radio advertisements
Davis, Eric A.
;
Magnini, Vincent P.
;
Weaver, Pamela A.
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 281-299
Persistent link: https://www.econbiz.de/10009779908
Saved in:
8
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
9
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
10
Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
;
Kim, Dae-Young
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2473-2492
Persistent link: https://www.econbiz.de/10011641546
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