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Advertising effects
Consumer behaviour
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81,114
Relationship marketing
26,361
Beziehungsmarketing
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Marketingmanagement
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5,828
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5,036
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4,916
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4,854
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4,846
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4,791
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4,751
Markenartikel
4,743
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4,076
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3,600
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Gierl, Heribert
28
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Esch, Franz-Rudolf
17
Diehl, Sandra
16
Huber, Frank
15
Pauwels, Koen
15
Reijmersdal, Eva A. van
13
Yoon, Sukki
13
Bauer, Hans H.
12
Dahlén, Micael
12
Muehling, Darrel D.
12
Taylor, Charles Raymond
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Boerman, Sophie C.
11
Eisend, Martin
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Hudders, Liselot
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Kareklas, Ioannis
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Matthes, Jörg
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Wu, Linwan
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Bang Nguyen Viet
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National Bureau of Economic Research
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European Advertising Academy
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
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Journal of business research : JBR
151
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
143
International journal of advertising : the quarterly review of marketing communications
97
Journal of advertising research
76
Journal of promotion management : innovations in planning and applied research
72
Journal of retailing and consumer services
70
Psychology & marketing
67
Journal of promotion management : JPM
64
International journal of internet marketing and advertising : IJIMA
58
Journal of advertising : official publication of the American Academy of Advertising
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
41
European journal of marketing : EJM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
26
International journal of hospitality management
24
Journal of marketing
23
SpringerLink / Bücher
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
International journal of consumer studies
17
Journal of consumer marketing
17
Journal of the Academy of Marketing Science
17
Cogent business & management
16
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ECONIS (ZBW)
4,032
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1
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
2
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
3
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
4
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
10
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
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