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Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
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The influences of verbal smell references in radio advertisements
Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299
Persistent link: https://www.econbiz.de/10009779908
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273