The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
Year of publication: |
2016
|
---|---|
Authors: | Baker, Melissa A. ; Magnini, Vincent P. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 8, p. 1510-1534
|
Subject: | Hospitality services | Hospitality education | Services marketing | Krankenhaus | Hospital | Dienstleistungsmarketing | Dienstleistungsqualität | Service quality | Gastgewerbe | Hospitality industry | Krankenhauskosten | Hospital costs |
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