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~subject:"Advertising effects"
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Advertising effects
Internet
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Online-Marketing
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Internet marketing
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6,804
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ICORIA <12., 2013, Zagreb>
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer Gabler <Firma>
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Technische Universität Braunschweig
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International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
62
Journal of marketing communications
58
Journal of business research : JBR
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
26
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
Journal of advertising : official publication of the American Academy of Advertising
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
Marketing intelligence & planning
15
Quantitative marketing and economics : QME
13
European journal of marketing : EJM
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of current issues and research in advertising
12
Journal of electronic commerce research : JECR
12
Electronic commerce research
11
Journal of internet commerce
11
Journal of marketing
11
Marketing : ZFP ; journal of research and management
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
9
Cogent business & management
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European journal of marketing
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
2,167
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1
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
2
Differential effects of keyword selection in search engine advertising on direct and indirect sales
Lu, Xianghua
;
Zhao, Xia
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
5
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
6
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
7
Internet
: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian
;
Headdon, Toby
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Saved in:
8
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
9
Application of regulatory focus theory to search advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
10
Position
auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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