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Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017
Persistent link: https://www.econbiz.de/10011540401
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: Journal of advertising research 54 (2014) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10009485833