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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung; Kang, Joon Ho - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
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Measuring effectiveness of customer relationship management in Indian retail banks
Padmavathy, C.; Balaji, M. S.; Sivakumar, V. J. - In: The international journal of bank marketing : IJBM 30 (2012) 4, pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
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Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
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Thin and thicker slices : how advertising effectiveness depends on exposure duration
Elsen, Millie - 2012
Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...
Persistent link: https://www.econbiz.de/10009733184
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Combining marketing theory and path dependence : measuring and breaking the consumption Path
Siray, Sibel - 2016
Persistent link: https://www.econbiz.de/10011565628
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678