Customer experience in an increasingly digital world
Ingrid Bocris, Sebastien Mahieux
Year of publication: |
2017
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Authors: | Bocris, Ingrid ; Mahieux, Sebastien |
Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 4, p. 309-320
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Subject: | retail banking | customer experience | customer loyalty | Net Promoter Score (NPS) | omnichannel | customer journey | international project | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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