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Advertising effects
Consumer behaviour
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Boeuf, Benjamin
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Astous, Alain d'
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Challenges in an age of dis-engagement
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Challenges in an age of dis-engagement
,
(pp. 71-83)
.
2017
Persistent link: https://www.econbiz.de/10011688272
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3
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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