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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng; Wu, Xiaoyue; Su, Yi; Jin, Liyin - In: Journal of advertising 52 (2023) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10014305458