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Active mediation of television, internet and mobile advertising
Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
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Developmental antecedents to children's responses to online advertising
Shin, Wonsun; Huh, Jisu; Faber, Ronald J. - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
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The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun; Lwin, May O.; Yee, Andrew Z. H.; Kee, Kalya M. - In: International journal of advertising : the review of … 39 (2020) 3, pp. 365-386
Persistent link: https://www.econbiz.de/10012200490