Developmental antecedents to children's responses to online advertising
Year of publication: |
2012
|
---|---|
Authors: | Shin, Wonsun ; Huh, Jisu ; Faber, Ronald J. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 719-740
|
Subject: | Online-Marketing | Internet marketing | Kinder | Children | Internetnutzung | Internet usage | Werbewirkung | Advertising effects | Südkorea | South Korea |
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