//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The existence of double jeopar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
39
Konsumentenverhalten
37
Relationship marketing
21
Beziehungsmarketing
19
Brand management
18
Markenführung
17
Brand image
15
Markenimage
15
Australia
13
Brand
13
Markenartikel
13
Australien
12
Theorie
11
Theory
11
Advertising
10
Customer satisfaction
8
Kundenzufriedenheit
8
Service quality
8
Dienstleistungsqualität
7
USA
7
Customer integration
6
Innovation
6
Internet marketing
6
Kundenintegration
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Social Web
6
Social web
6
Werbung
6
Corporate social responsibility
5
Dienstleistungssektor
5
Market entry
5
Markteintritt
5
Service industry
5
United States
5
Werbewirkung
5
Brand loyalty
4
Celebrity endorsement
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Johnson, Lester W.
4
Dwivedi, Abhishek
3
McDonald, Robert E.
3
Mirzaei, Abas
2
Baumann, Chris
1
Burgess, Amelie Jay
1
Dolan, Rebecca M.
1
Gray, David
1
Wilkie, Dean C. H.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
2
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
3
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
4
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
5
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->