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Using facial electromyography to test the peak-end rule in tourism advertising
Li, Shanshi; Walters, Gabby; Packer, Jan; Scott, Noel - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10012794063
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Emotional appeals in tourism TV commercials : a psycho-physiological study
Li, Shanshi - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 783-806
Persistent link: https://www.econbiz.de/10012053347
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Web advertisement effectiveness evaluation : attention and memory
Kong, Shaojun; Huang, Zhenfang; Scott, Noel; Zhang, Zi'ang - In: Journal of vacation marketing 25 (2019) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011986669
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Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu; Scott, Noel; Wu, Yu - In: Tourism review 79 (2024) 3, pp. 671-687
Persistent link: https://www.econbiz.de/10014512304