Similar Search Results

Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking

Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Kian Yeik Koay - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153

Persistent link: https://www.econbiz.de/10015061502

Targeting and privacy in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Estimating marketing component effects : double machine learning from targeted digital promotions

Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728

Persistent link: https://www.econbiz.de/10014317639

Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

Programmatic advertising in online retailing : consumer perceptions and future avenues

Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255

Persistent link: https://www.econbiz.de/10014337950

Does emphasizing different types of person-environment fit in online job ads influence application behavior and applicant quality? : evidence from a field experiment

Schmidt, Joseph A.; Chapman, Derek S.; Jones, David A. - In: Journal of business and psychology 30 (2015) 2, pp. 267-282

Persistent link: https://www.econbiz.de/10011290667

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

Persistent link: https://www.econbiz.de/10012114176

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Artificial intelligence, algorithmic bidding and collusion in online advertising

Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024

Persistent link: https://www.econbiz.de/10014566119

1
2
3
4
5
6
7
8
9
10
Next
Last