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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert - 2015
Persistent link: https://www.econbiz.de/10011345094
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
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How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
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Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie; Minton, Elizabeth A. - In: Journal of business research : JBR 121 (2020), pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
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Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda; Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 23 (2015) 3, pp. 218-226
Persistent link: https://www.econbiz.de/10011383312