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Finding competitive keywords from query logs to enhance search engine advertising

Qiao, Dandan; Zhang, Jin; Wei, Qiang; Chen, Guoqing - In: Information & management : the internat. journal of … 54 (2017) 4, pp. 531-543

Persistent link: https://www.econbiz.de/10011719982

Search engine advertising (SEA) or organic links : do customers see the difference?

Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10009522311

Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)

Jeon, Doh-Shin; Yan, Jun - 2020

Persistent link: https://www.econbiz.de/10012419686

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Cost of conciseness in sponsored search auctions

Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007

Persistent link: https://www.econbiz.de/10003648893

Personalized ad delivery when ads fatigue : an approximation algorithm

Abrams, Zoë; Vee, Erik - In: Internet and network economics : third international …, (pp. 535-540). 2007

Persistent link: https://www.econbiz.de/10003649706

Pay-per-action model for online advertising

Mahdian, Mohammad; Tomak, Kerem - In: Internet and network economics : third international …, (pp. 549-557). 2007

Persistent link: https://www.econbiz.de/10003649710

Internet: liability of search engine providers and advertisers for use of keywords in sponsored links

De Freitas, Ian; Headdon, Toby - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 76-77

Persistent link: https://www.econbiz.de/10003763984

Paid search for online travel agencies : exploring strategies for search keywords

Blankenbaker, John; Mishra, Shankar - In: Journal of revenue and pricing management 8 (2009) 2/3, pp. 155-165

Persistent link: https://www.econbiz.de/10003834343

A Cascade Model for externalities in sponsored search

Kempe, David; Mahdian, Mohammad - In: Internet and network economics : 4th international …, (pp. 585-596). 2008

Persistent link: https://www.econbiz.de/10003792870

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