//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing communications and e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Türkei
20,865
Marketingmanagement
17,086
Marketing management
16,497
Turkey
16,440
Online-Marketing
13,143
Internet marketing
13,027
Consumer behaviour
7,461
Konsumentenverhalten
7,421
Social Web
6,702
Social web
6,694
Marketing
4,088
Relationship marketing
3,415
Beziehungsmarketing
3,411
Theorie
3,136
Theory
3,125
Brand management
2,902
Markenführung
2,893
Deutschland
2,695
Electronic Commerce
2,618
Werbewirkung
2,504
Virtuelle Realität
2,503
Germany
2,493
Virtual reality
2,458
E-commerce
2,456
Werbung
2,350
Advertising
2,313
Online-Handel
2,280
Online retailing
2,275
USA
2,049
United States
1,978
Viral marketing
1,899
Virales Marketing
1,897
Internet
1,718
Markenimage
1,534
Brand image
1,527
Unternehmenserfolg
1,394
Firm performance
1,392
Strategisches Management
1,299
Schätzung
1,294
more ...
less ...
Online availability
All
Undetermined
1,091
Free
505
Type of publication
All
Article
1,897
Book / Working Paper
591
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,741
Aufsatz in Zeitschrift
1,741
Aufsatz im Buch
154
Book section
154
Graue Literatur
121
Non-commercial literature
121
Arbeitspapier
102
Working Paper
102
Hochschulschrift
56
Thesis
33
Collection of articles of several authors
18
Sammelwerk
18
Lehrbuch
17
Case study
15
Fallstudie
15
Textbook
15
Guidebook
12
Ratgeber
12
Aufsatzsammlung
9
Conference paper
9
Konferenzbeitrag
9
Bibliografie enthalten
8
Bibliography included
8
Collection of articles written by one author
4
Sammlung
4
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Abstract
1
Bibliografie
1
CD-ROM, DVD
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Statistik
1
more ...
less ...
Language
All
English
2,336
German
153
French
1
Polish
1
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Pauwels, Koen
11
Russo, Antonio
11
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Bauer, Hans H.
7
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
Alan, Sule
6
Arora, Taanika
6
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Fachhochschule Reutlingen / European School of Business
3
IGI Global
2
OECD
2
Peter Lang GmbH
2
Springer Fachmedien Wiesbaden
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
74
Journal of advertising research
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of business research : JBR
63
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : innovations in planning and applied research
43
International journal of advertising : the quarterly review of marketing communications
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing and consumer services
31
Journal of promotion management : JPM
27
Journal of marketing research : JMR
25
Journal of advertising : official publication of the American Academy of Advertising
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Psychology & marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
20
European journal of marketing : EJM
17
Information systems research : ISR
17
Journal of marketing research
17
International journal of electronic commerce : IJEC
16
Journal of marketing
15
Journal of current issues and research in advertising
14
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
SpringerLink / Bücher
13
Marketing science
12
Electronic commerce research
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Marketing : ZFP ; journal of research and management
10
The journal of product & brand management
10
Electronic commerce research and applications
9
European journal of marketing
9
Journal of current issues and research in advertising : JCIRA
9
more ...
less ...
Source
All
ECONIS (ZBW)
2,489
Showing
1
-
10
of
2,489
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
2
Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip
;
Awdziej, Marcin
;
Mazurek, Grzegorz
; …
- In:
Economics and business review
4
(
2018
)
3
,
pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
Saved in:
3
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
4
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
5
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
6
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
7
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
8
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
9
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
10
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->