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European Advertising Academy
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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1
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1
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
141
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
78
Psychology & marketing
73
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
70
Journal of promotion management : JPM
68
Journal of advertising : official publication of the American Academy of Advertising
65
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of marketing research : JMR
43
Marketing letters : a journal of research in marketing
43
The journal of product & brand management
37
European journal of marketing : EJM
34
Marketing : ZFP ; journal of research and management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of current issues and research in advertising : JCIRA
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
SpringerLink / Bücher
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Journal of international consumer marketing
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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Journal of marketing
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International journal of sports marketing & sponsorship
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
4,150
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1
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
2
Determinants of the Malaysian cars
brand
loyalty : mediating effect of
brand
satisfaction
Khaled Ali Ahmed Alfakih
;
Ummi Naiemah Saraih
;
Al …
- In:
Journal of industrial integration and management : …
7
(
2022
)
4
,
pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
The effect of airline's professional models on
brand
loyalty : focusing on mediating effect of
brand
attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Does celebrity attachment influence
brand
attachment and
brand
loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
7
Examining the effect of emotional branding in building
brand
equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
8
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Getting to know you : social media personalization as a means of enhancing
brand
loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
10
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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