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Targeted advertising and social status
Vikander, Nick - 2011
Persistent link: https://www.econbiz.de/10008824718
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Targeted Advertising and Social Status
Vikander, Nick E. - 2011
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … goods signals. If concern for status is sufficiently high, then the firm will only place a single variety on the market …
Persistent link: https://www.econbiz.de/10014186696
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit; Belk, Russell W.; Sreekumar, Hari - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
Pichierri, Marco - 2023
1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption...
Persistent link: https://www.econbiz.de/10014229289
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Targeted advertising and social status
Vikander, Nick - 2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … goods signals. If concern for status is sufficiently high, then the firm will only place a single variety on the market. …
Persistent link: https://www.econbiz.de/10011382751
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Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion
Grier, Sonya A.; Deshpande, Rohit - 1999
Persistent link: https://www.econbiz.de/10001453419
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen; Liu, Jingshi - In: Psychology & marketing 40 (2023) 10, pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
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Do we love celebrity endorsers? : the joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness
Yang, Wan; Zhang, Lu; Wei, Wei; Yoo, Myongjee; … - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2183-2198
Persistent link: https://www.econbiz.de/10015053327