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~subject:"Advertising effects"
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Advertising effects
congruence
92
Congruence
79
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
27
Markenimage
27
Werbewirkung
25
consommateur
18
Brand management
17
Markenführung
17
Advertising
15
Werbung
15
Sponsoring
13
Sponsorship
12
Persönlichkeitspsychologie
11
Corporate social responsibility
10
Personality psychology
10
Corporate Social Responsibility
9
Credibility
9
Internet marketing
9
Online-Marketing
9
attractivité
9
Celebrity endorsement
8
Celebrity-Werbung
8
Glaubwürdigkeit
8
crédibilité
8
fit
8
Beziehungsmarketing
7
Corporate culture
7
Fit
7
Führungsstil
7
Leadership style
7
Public relations
7
Relationship marketing
7
Unternehmenskultur
7
celebrity endorsement
7
credibility
7
sponsorship
7
Öffentlichkeitsarbeit
7
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Ilicic, Jasmina
2
Kulczynski, Alicia
2
Lowrey, Tina M.
2
Pogacar, Ruth
2
Sahay, Arvind
2
Shrum, L. J.
2
Abhishek
1
Astous, Alain d'
1
Baxter, Stacey
1
Bekk, Magdalena
1
Boeuf, Benjamin
1
Brennan, Stacey M.
1
Calabuig Moreno, Ferran
1
Campbell, Colin L.
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chang, Hua
1
Cho, Moonhee
1
Evans, Nathaniel J.
1
Freeman, Jason
1
Gillespie, Brian
1
Goyal, Vinay
1
Guptha, Ch. Abhinav
1
Gvili, Yaniv
1
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Hof, Robert-Jan
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1
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1
Malik, Garima
1
Malodia, Suresh
1
Meurs, Frank van
1
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1
Narayanan, Sridhar
1
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European journal of marketing : EJM
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
HEC Paris research paper series
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
Stanford University Graduate School of Business Research Paper
1
The journal of product & brand management
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1
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
3
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
4
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
5
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
6
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
7
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
8
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
9
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
10
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
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