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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
25,943
Beziehungsmarketing
25,268
Brand management
17,496
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Theorie
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5,901
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5,887
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5,008
Retail trade
4,946
Electronic Commerce
4,866
E-commerce
4,666
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3,808
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Gierl, Heribert
30
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Dens, Nathalie
25
Esch, Franz-Rudolf
25
Septianto, Felix
22
Bauer, Hans H.
17
Diehl, Sandra
16
Huber, Frank
16
Pauwels, Koen
16
Muehling, Darrel D.
14
Matthes, Jörg
12
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
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Kareklas, Ioannis
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Taylor, Charles Raymond
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Torres, Ivonne M.
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Wu, Linwan
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10
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9
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9
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9
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Dwivedi, Yogesh Kumar
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
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Shaker Verlag
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Springer Gabler <Firma>
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Technische Universität Braunschweig
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Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
154
Journal of marketing communications
147
International journal of advertising : the review of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
86
Psychology & marketing
74
Journal of retailing and consumer services
71
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising : official publication of the American Academy of Advertising
66
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
45
European journal of marketing : EJM
37
The journal of product & brand management
37
SpringerLink / Bücher
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of current issues and research in advertising : JCIRA
31
Marketing : ZFP ; journal of research and management
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
The journal of consumer marketing
29
Health marketing quarterly
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
26
Journal of global marketing
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Marketing intelligence & planning
24
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Journal of marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
European journal of marketing
20
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
International journal of sports marketing & sponsorship
19
Journal of the Academy of Marketing Science
19
Journal of marketing management : MM
18
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ECONIS (ZBW)
4,312
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1
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in
Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
5
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
6
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
7
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih
;
Ummi Naiemah Saraih
;
Al …
- In:
Journal of industrial integration and management : …
7
(
2022
)
4
,
pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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