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How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; … - In: International journal of business competition and … 8 (2023) 3, pp. 202-222
Persistent link: https://www.econbiz.de/10015064269
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Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV; Varshney, Sanjeev - In: Journal of consumer marketing 39 (2022) 2, pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
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Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137