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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Preismanagement
19,046
Pricing strategy
19,031
Theorie
18,065
Theory
17,857
Brand management
8,231
Markenführung
8,186
Customer satisfaction
8,081
Kundenzufriedenheit
7,885
Brand image
7,035
Markenimage
6,991
USA
6,942
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6,700
United States
6,642
Service quality
6,350
Germany
6,302
Dienstleistungsqualität
6,298
Online-Handel
6,196
Online retailing
6,181
Social Web
5,761
Social web
5,758
Online-Marketing
5,380
Internet marketing
5,356
Einzelhandel
5,200
Retail trade
5,145
Electronic Commerce
4,986
E-commerce
4,831
Brand
4,575
Markenartikel
4,570
Marketingmanagement
4,091
Marketing management
4,070
Werbewirkung
3,736
Experiment
3,679
Verbraucherverhalten
3,591
Emotion
3,471
Advertising
3,442
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Huber, Frank
15
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
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Fachhochschule Reutlingen / European School of Business
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,697
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1
Marktgerichtete Preisgestaltung : Implikationen einer beziehungsorientierten Werbewirkungsforschung
Wehrli, Hans Peter
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1997
),
pp. 40-43
Persistent link: https://www.econbiz.de/10001336734
Saved in:
2
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
5
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
6
Referenzpreiseffekte bei der Preisbeurteilung
Schuckel, Marcus
;
Wierich, Ralf
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 397-417)
.
2007
Persistent link: https://www.econbiz.de/10003468239
Saved in:
7
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
8
Consumer models of store price image formation and store choice
Lourenço, Carlos Jorge da Silva
-
2010
Persistent link: https://www.econbiz.de/10008778201
Saved in:
9
Externe Referenzpreise : eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003238675
Saved in:
10
Advertising expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
-
2013
Persistent link: https://www.econbiz.de/10009733326
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