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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Theorie
13,061
Theory
12,818
Entscheidungstheorie
9,283
Relationship marketing
9,001
Beziehungsmarketing
8,971
Decision theory
8,178
Brand management
7,537
Markenführung
7,496
Brand image
6,695
Markenimage
6,655
Customer satisfaction
5,668
Online-Handel
5,590
Online retailing
5,579
Kundenzufriedenheit
5,510
USA
5,178
United States
4,927
Experiment
4,765
Social Web
4,762
Social web
4,760
Online-Marketing
4,504
Internet marketing
4,493
Service quality
4,383
Dienstleistungsqualität
4,339
Deutschland
4,333
Brand
4,308
Markenartikel
4,299
Intertemporal choice
4,249
Intertemporale Entscheidung
4,179
Einzelhandel
4,156
Retail trade
4,116
Germany
4,045
Entscheidung
3,714
Werbewirkung
3,626
Electronic Commerce
3,612
Verbraucherverhalten
3,587
Decision
3,550
E-commerce
3,504
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2,917
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2
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5
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165
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2
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Journal of advertising research
59
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,588
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1
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of
3,588
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1
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
-
2007
Persistent link: https://www.econbiz.de/10009707363
Saved in:
2
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
3
Modeling heterogeneous effective advertising stock using single-source data
Terui, Nobuhiko
;
Ban, Masataka
- In:
Quantitative marketing and economics : QME
6
(
2008
)
4
,
pp. 415-438
Persistent link: https://www.econbiz.de/10003777577
Saved in:
4
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
Saved in:
7
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
8
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
Saved in:
9
Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
10
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
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