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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel; Schmidt, Sascha L.; Torgler, Benno - In: Review of managerial science 10 (2016) 3, pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan - 2019
Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen...
Persistent link: https://www.econbiz.de/10012401738
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Branding, Sponsorship and Advertising in the Barclays Premier League
Sosnovskikh, Sergey - 2017
This research aims to investigate the influence of the Barclays Premier League sponsors on the football spectators. It … evaluates different types of advertising in football industry and analyses football clubs and players as brands, their … football clubs and players in the Premier League on fans and identifies which of these have a bigger impact. Data collection …
Persistent link: https://www.econbiz.de/10014123218
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Local Heroes and Superstars : An Empirical Analysis of Star Attraction in German Soccer
Brandes, Leif; Franck, Egon P.; Nüesch, Stephan - 2010
Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using...
Persistent link: https://www.econbiz.de/10014189032
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Exploring the impact of Qatar's soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen; Ranjith, V.K. - In: Sport, Business and Management : an international … 14 (2024) 4, pp. 557-577
Persistent link: https://www.econbiz.de/10015061301