//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A J-Shaped Cross-Sectional Rel...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Welt
10
World
10
Capital structure
7
Corporate Governance
6
Corporate governance
6
Consumer behaviour
5
Kapitalstruktur
5
Konsumentenverhalten
5
Börsenkurs
4
Cash Flow
4
Cash flow
4
Corporate social responsibility
4
Dividend
4
Dividende
4
Institutional investor
4
Institutioneller Investor
4
Share price
4
South Korea
4
Südkorea
4
Advertising
3
Aktienmarkt
3
Aktienrückkauf
3
Betriebliche Liquidität
3
Börsengang
3
Corporate finance
3
Corporate liquidity
3
Firm performance
3
Foreign portfolio investment
3
Initial public offering
3
Internet marketing
3
Multinationales Unternehmen
3
Online-Marketing
3
Portfolio-Investition
3
Share repurchase
3
Stock market
3
Transnational corporation
3
Unternehmenserfolg
3
Unternehmensfinanzierung
3
Werbewirkung
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kim, Soojung
3
Lee, Joonghwa
2
Hwang, Yoori
1
Jeong, Se-Hoon
1
Park, Haseon
1
Published in...
All
Journal of marketing communications
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
2
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
Saved in:
3
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->