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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
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The effect of house ads on multichannel sales
Goic, Marcel; Álvarez, Rodolfo; Montoya, Ricardo - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
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Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales : Meta Analysis of Large Scale Field Experiments on Google.com
Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - 2017
Abstract We investigate the cross channel effects of search engine advertising on Google.com on sales in brick and mortar retail stores. Obtaining causal and actionable estimates in this context is challenging: Brick and mortar store sales vary widely on a weekly basis; offline media dominate...
Persistent link: https://www.econbiz.de/10014035623