Advertisements for charities often display photographs of the people they help to evoke the kind of sympathy that engenders giving. This article examines how the expression of emotion on a victim’s face affects both sympathy and giving. Building on theories of emotional contagion and sympathy,...

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Why do consumers avoid creditors when they send messages that put pressure on consumers to repay their debts? This behavior, called creditor avoidance, ultimately hurts consumers but many still engage in it despite it being against their best financial interests. To better understand factors...