//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mobile Wallet Acceptance in Sa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Theorie
9,184
Relationship marketing
9,030
Theory
9,020
Beziehungsmarketing
9,000
Brand management
7,530
Markenführung
7,489
Brand image
6,691
Markenimage
6,651
Customer satisfaction
5,724
Online-Handel
5,634
Online retailing
5,622
Kundenzufriedenheit
5,567
Social Web
4,880
Social web
4,877
USA
4,857
Innovation adoption
4,647
United States
4,617
Innovationsakzeptanz
4,595
Online-Marketing
4,579
Internet marketing
4,568
Service quality
4,459
Dienstleistungsqualität
4,415
Brand
4,307
Markenartikel
4,297
Einzelhandel
4,184
Deutschland
4,153
Retail trade
4,144
Germany
3,869
Electronic Commerce
3,734
Werbewirkung
3,630
E-commerce
3,627
Verbraucherverhalten
3,587
Experiment
3,391
Emotion
3,220
Advertising
3,024
Werbung
2,944
Privater Konsum
2,877
more ...
less ...
Online availability
All
Undetermined
1,762
Free
631
Type of publication
All
Article
2,920
Book / Working Paper
670
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,774
Aufsatz in Zeitschrift
2,774
Aufsatz im Buch
137
Book section
137
Graue Literatur
131
Non-commercial literature
131
Hochschulschrift
109
Arbeitspapier
94
Working Paper
94
Thesis
83
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
17
Sammelwerk
17
Lehrbuch
9
Aufsatzsammlung
8
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
3,421
German
167
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,592
Showing
1
-
10
of
3,592
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
4
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
5
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
6
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
Saved in:
7
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
8
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
9
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung
;
Doan Thanh Ha
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
Saved in:
10
How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender
Zhu, Dong Hong
;
He, Qi
;
Chang, Ya Ping
- In:
International journal of services technology and …
27
(
2021
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10012503733
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->