-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of … search ads decreased). Revealed preference data reject that users are, overall, averse to search advertising targeted to them … across a diverse set of searches. At the margin, users prefer the search engine with the higher level of advertising. On the …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global …. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of … the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of …

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on … investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising … over-investment in advertising by most firms. While the overall ROI of the observed advertising schedule is only positive …

Both managers and investors are increasingly concerned with the impact of advertising spending on shareholder returns …. This study investigates the analyst-based processes by which advertising may create firm value. Using a large longitudinal … dataset with 1,052 firms over 20 years, we find that firms decreasing from the top 20% to the bottom 20% of advertising …

This study identifies the predictors of Indian consumers’ attitude-toward-advertising-in-general, using an inventory of … related to and predicting the attitude-toward-advertising-in-general (Ag) have been studied. The study finds no significant … relation between attitude-toward-advertising-in-general (Ag) and demographics of the respondents; whereas attitude-toward-advertising …