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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
36
Konsumentenverhalten
35
Werbewirkung
35
Werbung
29
Advertising
27
Germany
23
Deutschland
22
Corporate Social Responsibility
12
Corporate social responsibility
12
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12
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12
Internationales Marketing
10
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10
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9
Beziehungsmarketing
8
Children
8
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8
Relationship marketing
8
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7
Computerspiel
7
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7
Marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
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Video game
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Welt
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World
7
Öffentlichkeitsarbeit
7
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6
Frankreich
6
Marketing management
6
Marketingmanagement
6
Media usage
6
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English
29
German
6
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Diehl, Sandra
27
Terlutter, Ralf
22
Mueller, Barbara
12
Koinig, Isabell
5
Weinberg, Peter
4
Waiguny, Martin K. J.
3
Nelson, Michelle R.
2
Okazaki, Shintaro
2
Spielvogel, Julia
2
Capella, Michael L.
1
Chan, Kara
1
Eisend, Martin
1
Ivanov, Lachezar
1
Karpinska-Krakowiak, Malgorzata
1
Mueller, Sophia
1
Neijens, Peter
1
Pelsmacker, Patrick de
1
Scheiber, Rebecca
1
Taylor, Charles Raymond
1
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1
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
SpringerLink / Bücher
2
Bridging the gap between advertising academia and practice
1
Der Markt : international journal of marketing
1
Electronic retailing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Marktpsychologie
1
Measurement and research methods in international marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
2
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
3
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
4
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
5
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
6
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
7
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
8
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
9
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
10
Der Einfluss der Medien auf die Wirkung emotionaler Werbung : wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? ; Ein internationaler Vergleich in zwei Ländern...
Diehl, Sandra
;
Terlutter, Ralf
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
3
,
pp. 155-168
Persistent link: https://www.econbiz.de/10003369181
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